Critical success factors for a biopharmaceutical product launch
Forty percent of worldwide drug launches between 2009 and 2019 failed to meet their five-year sales forecasts.1 Approximately 50% of all products launched over the past 15 years failed to reach peak U.S. sales of $250 million1. Drugs miss revenue expectations due to six primary reasons – limited market access, inadequate understanding of customer needs, […]