After launch in a highly competitive market, our client’s product was experiencing slower than expected adoption. Our client needed support in developing a growth strategy to address underlying barriers to adoption and accelerate uptake.
Pacific Tiger Consulting conducted a “root-cause-analysis” of potential barriers to product adoption, including facilitative brainstorming session with the client team.
The most critical barriers to adoption were prioritized and new sources of business were identified. Brand strategies and related tactics were developed and proposed for implementation.
The highest impact brand strategies and tactics were proposed for funding and implemented by brand team. Pacific Tiger Consulting’s assessment led to critical adjustments to brand strategy, and helped contribute to 40% quarter over quarter revenue growth.
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